A guidebook made with love about the City of Brotherly Love.
Always in the shadow of its glamorous big sister New York, Philadelphia is not really the most popular target for tourists or even Americans.
The city as a whole has its dark sides, however, it can be surprisingly beautiful, funny and special. Our chosen slogan therefore was "Sometimes the sum of the parts is greater than the whole."
Pointing out the secret spots of the city in a casual way, as if guided by a friend, was the goal of this guidebook.
Explore, shop or rock the city like a local and find out about some big personalities that did their first steps in this city: Philly-locals like Bill Cosby, Billie Holiday and Will Smith appear on hand drawn illustrations.
Note and blank pages, games and QR codes with videos or further information ask the reader to interact with the guidebook.
"Sometimes the sum of the parts is greater than the whole" - the cover shows the exploded flag of Philadelphia.
Sections are organized in activities: explore, wander, move, market, eat, shop, rock, inspire, wonder, meet
Hand drawn illustrations and casual language let the reader experience the city as if guided by friends.
Rock the city like Will Smith did in the 80s.
Pretzel hot spots in Philly.
Note and blank pages, games and QR codes ask the reader to interact with the guidebook.
Illustrations recognize famous people and places in Philadelphia: Bill Cosby
Benjamin Franklin, who founded the city, seen on a shopping tour in 2014. Where he got his outfit from remains a secret.